“It’s a complex map of a simple truth: Distinctive, emotionally-powerful work that cuts-through with more buyers than your competition, consistently and in the long-term, builds great brands and revenue.” Planners and strategists rely on all kinds of frameworks, but any single framework invariably elides an awful lot about what you’re up to. This fantastically detailed and well-sourced ‘concept map’ brings together much of the best available thinking about brand building. Excellent point of reference, especially if you want to identify new opportunities—it’s a fair bet you’ll find issues you haven’t yet considered for a given client.