The ABCs of Planning Tools and Processes

Faris Yakob
Rosie Yakob
•
August 2017
•
Presentation
“A bird’s-eye view of the advertising industry and the perspective we have gained around frameworks that great agencies use to inform their thinking, briefs, and presentations.”
Tags
account planning category: presentation creative briefs frameworks insights inspiration process theory
Sources
Sir Stratalot
5cdd92bade9e300051c62aa7
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