“At PARAGRAPH, we believe that the best way to understand and predict human behavior is by studying deep motivations rather than fleeting impulses. This conviction was solidified when we saw the need for an antidote to the trendwatching treadmill that prioritizes flash-in-the-pan fads over lasting insights. Through years of work, we’ve developed Slow Culture as a framework for making sense of why people do what they do today, and what they might do in the future.” A series of digital booklets exploring fundamental human motivations, and possible shifts in how they are now being expressed.