What Are Creative Strategy Craft Skills?

December 2017
“...I sketched out a ‘7 Pillars of Wisdom’ of the Creative Strategy skillset that can be used to identify and validate the real human problems needed to be solved in the market. Against these areas of activity I took some common job titles and laid out some of the skills, deliverables and abilities that could be expected to be performed by a modern Creative Strategist.” A matrix of core creative strategy skills and likely expectations by career stage. Try it out for self-assessment and identifying where you can improve.