Buyology: Truth and Lies About Why We Buy

Buyology: Truth and Lies About Why We Buy

Martin Lindstrom
•
2010
•
Book
We’re not the biggest fans of ‘neuromarketing’ but have seen this one recommended. If you’ve read it, let us know what you think.
Tags
category: book consumer behavior neuroscience
Sources
Ten Books Every Comms Planner Needs to Read
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Get it on Amazon
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