category: book
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- Adam Ferrier
- behavior change,behavioral economics,category: book,frameworks,howto,psychology
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- Book
- Rick Webb
- category: book,entrepreneurship,for: director level,guide,industry,startups
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- Book
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- Rory Sutherland
- behavioral economics,brand building,category: book,decision making,for: senior strategist level,ideas,psychology,social issues
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- Book
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- Paul Feldwick
- category: book,conventions,frameworks,history,industry,theory
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- Book
- Book
- Alan Fletcher
- category: book,creativity,design,for: senior strategist level,inspiration,visual communication
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- Susan Bell
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- Adam Morgan,Mark Barden
- category: book,creativity,for: senior strategist level,frameworks,growth,guide,howto,inspiration,process
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- Heather LeFevre
- advice,category: book,creativity,for: strategist level,inspiration,memoir
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- Book
- Book
- Martin Lindstrom
- category: book,consumer behavior,neuroscience
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- Book
- Book
- Richard Shotton
- behavioral economics,category: book,cognitive bias,consumer behavior,examples,for: strategist level,psychology
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- Book
- Book
- Jonah Berger
- behavioral economics,category: book,consumer behavior,for: strategist level,memes,popularity,pr,psychology,social behavior,social media,word of mouth
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- Book
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- Douglas Cameron,Douglas Holt
- account planning,brand building,category: book,conventions,cultural strategy,culture,for: senior strategist level,fundamentals,guide,ideology,innovation,tension,theory
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- Book
- Phil Barden
- behavioral economics,category: book,consumer behavior,neuroscience,psychology
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- Book
- Book
- Judith Williamson
- category: book,culture,ideology,industry,meaning,media,philosophy,semiotics,social issues
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- Book
- Book
- Wiemer Snijders
- category: book,effectiveness,evidence,for: strategist level,marketing science
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- Book
- Mark Horstman
- category: book,for: director level,guide,leadership,management
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- Michael D. Watkins
- advice,career,category: book,for: director level,guide,leadership,management,transitions
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- Book
- Laurence Scott
- category: book,culture,digital,philosophy,pop culture,social issues,social media,tech
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- Book
- Richard Rumelt
- business,business strategy,category: book,definitions,fundamentals,process,theory
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- Book
- Book
- Edward Boches,Luke Sullivan
- category: book,creativity,for: junior strategist level,guide,ideas
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- Book
- Book
- Andrew Grove
- advice,business,category: book,for: director level,management,productivity
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- Book
- Book
- Byron Sharp,Jenni Romaniuk
- brands,category: book,effectiveness,evidence,growth,marketing science,roi
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- Book
- Book
- Byron Sharp
- brands,category: book,effectiveness,evidence,for: junior strategist level,fundamentals,growth,marketing science,roi
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- APG,Les Binet,Sarah Carter
- account planning,category: book,comms planning,creative briefs,effectiveness,for: junior strategist level,fundamentals,guide,howto,media planning,objectives
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- Book
- Book
- Victor O. Schwab
- category: book,copywriting,for: senior strategist level,howto
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- Book
- Book
- Caroline Criado-Perez
- bias,category: book,culture,data,for: director level,gender,general interest,leadership,social issues
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- Book
- Book
- Edward de Bono
- brainstorming,category: book,creativity,for: senior strategist level,guide,innovation
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- Book
- Book
- Michael Farmer
- business,category: book,for: director level,industry
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- Viktor Frankl
- category: book,for: director level,general interest,meaning,memoir,people,philosophy,psychology
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- Book
- Book
- Judie Lannon,Merry Baskin,Stephen King
- account planning,brand planning,category: book,for: junior strategist level,fundamentals
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- Book
- Book
- David Ogilvy
- advice,career,category: book,creativity,direct response,history,ideas,industry
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- Book
- Book
- William Zinsser
- category: book,craft,for: junior strategist level,fundamentals,guide,writing
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- Book
- Stephen King (Author)
- advice,category: book,craft,for: strategist level,general interest,memoir,writing
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- Book
- Dave Trott
- advice,category: book,creativity,for: senior strategist level,history,ideas,industry,inspiration,storytelling
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- Book
- Book
- Faris Yakob
- attention,brands,category: book,creativity,digital,fame,for: strategist level,history,ideas,innovation,media,neuroscience,pr,psychology,theory
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- Book
- Book
- Al Ramadan,Christopher Lochhead,Dave Peterson,Kevin Maney
- business,business strategy,category: book,design,entrepreneurship,for: director level,innovation,tech
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- Book
- Book
- Robert Heath
- attention,category: book,emotion,for: director level,neuroscience,psychology,theory
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- Book
- Book
- Lawrence Freedman
- category: book,history,theory
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- Book
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- James Webb Young
- brainstorming,category: book,creativity,for: senior strategist level,guide,ideas,process,remix
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- John Caples
- advice,category: book,copywriting,direct response,for: junior strategist level,measurement,testing
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- Book
- Book
- Daniel Kahneman
- behavioral economics,category: book,for: strategist level,general interest,psychology
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- Book
- Book
- David Foster Wallace
- category: book,for: director level,general interest,meaning,people,philosophy
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- Book
- Book
- Tim Ferriss
- advice,behavior change,career,category: book,for: director level,general interest,interviews,lifestyle,productivity
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- Book
- Book
- Jon Steel
- account planning,category: book,for: junior strategist level,fundamentals,memoir
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- Book
- Book
- Douglas Van Praet
- behavior change,category: book,consumer behavior,for: strategist level,neuroscience
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- Book
- Book
- Adam Pierno
- account planning,category: book,creative briefs,for: junior strategist level,frameworks,guide,measurement
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- Book
- Book
- Eaon Pritchard
- account planning,buzzwords,category: book,digital,for: senior strategist level,industry,tech
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- Book
- Book
- Steven Johnson
- category: book,culture,for: senior strategist level,general interest,history,innovation
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- Book
- Book
- Randall Rothenberg
- category: book,for: strategist level,history,industry,memoir,pitches
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- 0
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