The Art of Looking Sideways

The Art of Looking Sideways

2001
Book
“The design book of the century may have already been written.” – Design Week “Alan Fletcher’s book challenges both dogma and habit by questioning how we see things, how we read things and how we understand things.” – Royal College of Art, London “This book will delight anyone who enjoys unexpected visual and verbal play, cultural and historical observations and insights, and staggering amounts of trivia and anecdotes.” – Library Journal
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