A Master Class In Brand Planning: The Timeless Works Of Stephen King

A Master Class In Brand Planning: The Timeless Works Of Stephen King

Judie Lannon
Merry Baskin
Stephen King
•
2007
•
Book
Collected writings by JWT planning godfather Stephen King, recontextualized for today.
Tags
account planning brand planning category: book for: junior strategist level fundamentals
Sources
A Planner’s Guide to Reading
Resources
Strategy Books
Strategy: The Essential Reading Guide 2019
The World Cup of Advertising Books
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Get it on Amazon
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