fundamentals

  • 5d2cef9adc88690063809e07
  • Book
  • Book
  • Douglas Cameron,Douglas Holt
  • account planning,brand building,category: book,conventions,cultural strategy,culture,for: senior strategist level,fundamentals,guide,ideology,innovation,tension,theory
  • 10414361792
  • 2
5d2cef9adc88690063809e07
  • 5cd9bc10e0a3bc00518ef710
  • Single
  • Article
  • Samuel Scott
  • buzzwords,category: article,digital,fundamentals,industry,tech
  • 15867044251
  • 1
5cd9bc10e0a3bc00518ef710
  • 5d325c696f6b69003bd387f7
  • Book
  • Book
  • Richard Rumelt
  • business,business strategy,category: book,definitions,fundamentals,process,theory
  • 10058827186
  • 3
5d325c696f6b69003bd387f7
  • 5ca24fb39f5dbe00171d5fac
  • Book
  • Book
  • Byron Sharp
  • brands,category: book,effectiveness,evidence,for: junior strategist level,fundamentals,growth,marketing science,roi
  • 19499265230
  • 2
5ca24fb39f5dbe00171d5fac
  • 5cdc720d8b46c4003b408548
  • Book
  • Book
  • APG,Les Binet,Sarah Carter
  • account planning,category: book,comms planning,creative briefs,effectiveness,for: junior strategist level,fundamentals,guide,howto,media planning,objectives
  • 15689383404
  • 1
5cdc720d8b46c4003b408548
  • 5c8ee770f07495001787e3bd
  • Single
  • Article
  • Mark Pollard
  • account planning,category: article,fundamentals,howto
  • 20771139838
  • 3
5c8ee770f07495001787e3bd
  • 5c8ee036f07495001787e3a6
  • Resource
  • Reference
  • J. Walter Thompson,Stephen King
  • account planning,category: reference,for: junior strategist level,fundamentals,guide
  • 20772990337
  • 4
5c8ee036f07495001787e3a6
  • 5c8ee282f07495001787e3ab
  • Single
  • Report
  • Les Binet,Peter Field
  • activation,brand building,category: report,channel strategy,effectiveness,evidence,fame,for: strategist level,fundamentals,roi
  • 20772402136
  • 1
5c8ee282f07495001787e3ab
  • 5cd9c646e0a3bc00518ef714
  • Book
  • Book
  • Judie Lannon,Merry Baskin,Stephen King
  • account planning,brand planning,category: book,for: junior strategist level,fundamentals
  • 15864429919
  • 1
5cd9c646e0a3bc00518ef714
  • 5cd4b52883cbf3006766f285
  • Single
  • Presentation
  • BBH Labs,Tom Roach
  • category: presentation,charts,creativity,data,effectiveness,emotion,evidence,fame,fundamentals,investment
  • 16196492162
  • 1
5cd4b52883cbf3006766f285
  • 5d27cbab2d4cd4003beec563
  • Book
  • Book
  • William Zinsser
  • category: book,craft,for: junior strategist level,fundamentals,guide,writing
  • 10751240724
  • 1
5d27cbab2d4cd4003beec563
  • 5ca27e889f5dbe00171d5fb8
  • Book
  • Book
  • Jon Steel
  • account planning,category: book,for: junior strategist level,fundamentals,memoir
  • 19487276347
  • 3
5ca27e889f5dbe00171d5fb8

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