Decoded: The Science Behind Why We Buy

Decoded: The Science Behind Why We Buy

Phil Barden
•
2013
•
Book
Why do people buy what they buy? This book led the way in applying behavioral economics, psychology, and neuroscience to marketing and consumer decision-making.
Tags
behavioral economics category: book consumer behavior neuroscience psychology
Sources
A Marketing Effectiveness Reading List
Books for Sharpening Your Strategic Mind
Strategy Mate
Ten Books Every Comms Planner Needs to Read
The World Cup of Advertising Books
5ca28486d5399000175950d2
Get it on Amazon
0