Econometrics Explained

Les Binet
Louise Cook
Mike Holmes
•
February 2004
•
Reference
“A beginners guide to understanding econometrics and measuring the payback from marketing communications.” Excellent primer for people who are curious about econometrics and marketing mix modeling but don’t know where to start.
Tags
category: reference econometrics effectiveness guide marketing analytics marketing mix modeling measurement roi
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Open Strategy (Archive of openstrate.gy)
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