Les Binet

  • 5d2667d1ba86d500297468be
  • Resource
  • Reference
  • Les Binet,Louise Cook,Mike Holmes
  • category: reference,econometrics,effectiveness,guide,marketing analytics,marketing mix modeling,measurement,roi
  • 19197376000
  • 1
5d2667d1ba86d500297468be
  • 5cdc720d8b46c4003b408548
  • Book
  • Book
  • APG,Les Binet,Sarah Carter
  • account planning,category: book,comms planning,creative briefs,effectiveness,for: junior strategist level,fundamentals,guide,howto,media planning,objectives
  • 24044419758
  • 1
5cdc720d8b46c4003b408548
  • 5c8ee282f07495001787e3ab
  • Single
  • Report
  • Les Binet,Peter Field
  • activation,brand building,category: report,channel strategy,effectiveness,evidence,fame,for: strategist level,fundamentals,roi
  • 29127438488
  • 1
5c8ee282f07495001787e3ab
  • 5cda0ab978885f0067fa43ff
  • Single
  • Report
  • Les Binet,Peter Field
  • activation,brand building,category: report,channel strategy,digital,effectiveness,evidence,measurement,media planning,roi
  • 24201943439
  • 1
5cda0ab978885f0067fa43ff