roi
- 5d2667d1ba86d500297468be
- Resource
- Reference
- Les Binet,Louise Cook,Mike Holmes
- category: reference,econometrics,effectiveness,guide,marketing analytics,marketing mix modeling,measurement,roi
- 151410463142
- 1
- 5d266c64e29db20022b58a5b
- Resource
- Reference
- Louise Cook
- category: reference,econometrics,effectiveness,guide,marketing analytics,marketing mix modeling,measurement,roi
- 151409291845
- 0
- 5cd4b0b8893f9b00461b4de0
- Single
- Presentation
- BBH Labs,Tom Roach
- brand building,brand value,brands,business,category: presentation,charts,data,effectiveness,evidence,investment,roi
- 156765751804
- 2
- 5cd9febc8865720029258eae
- Book
- Book
- Byron Sharp,Jenni Romaniuk
- brands,category: book,effectiveness,evidence,growth,marketing science,roi
- 156418099348
- 0
- 5ca24fb39f5dbe00171d5fac
- Book
- Book
- Byron Sharp
- brands,category: book,effectiveness,evidence,for: junior strategist level,fundamentals,growth,marketing science,roi
- 160067388722
- 2
- 5c8ee282f07495001787e3ab
- Single
- Report
- Les Binet,Peter Field
- activation,brand building,category: report,channel strategy,effectiveness,evidence,fame,for: strategist level,fundamentals,roi
- 161340525625
- 1
- 5cda0ab978885f0067fa43ff
- Single
- Report
- Les Binet,Peter Field
- activation,brand building,category: report,channel strategy,digital,effectiveness,evidence,measurement,media planning,roi
- 156415030574
- 1
- 5cd4b31e6cf3e3002976665c
- Single
- Report
- Ebiquity,Gain Theory,Thinkbox
- business,category: report,charts,data,effectiveness,evidence,roi,tv
- 156765137199
- 0
- 5d2fb8de1dbcb9003bef449c
- Single
- Article
- Gareth Price
- brand building,brand value,brands,category: article,growth,industry,roi
- 150799889693
- 0
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