The Advertising Effect: How to Change Behaviour

The Advertising Effect: How to Change Behaviour

Adam Ferrier
•
2014
•
Book
Applied behavioral economics and psychology for advertising, specifically focusing on behavior change. Stands out in terms of providing actionable frameworks and techniques.
Tags
behavior change behavioral economics category: book frameworks howto psychology
Sources
Books for Sharpening Your Strategic Mind
Strategy Mate
Ten Books Every Comms Planner Needs to Read
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