Thinking, Fast and Slow
Well, you’re sure to have seen this one toted about all over the place. There are now quite a few books for applying behavioral economics to advertising and marketing. Why not learn from the guy who won a Nobel Prize for it? Selected as one of the best books of the year for 2011 by The Economist, The New York Times Book Review, and The Wall Street Journal. Winner of the National Academy of Sciences Best Book Award in 2012.
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