How Not to Plan: 66 Ways to Screw It Up

How Not to Plan: 66 Ways to Screw It Up

APG
Les Binet
Sarah Carter
•
2018
•
Book
Excellent desk reference and guide to planning, from end to end. Covers everything from objectives, to research, to briefing, to media and effectiveness. Highly recommended.
Tags
account planning category: book comms planning creative briefs effectiveness for: junior strategist level fundamentals guide howto media planning objectives
Sources
Resources
Strategy Books
Strategy: The Essential Reading Guide 2019
5cdc720d8b46c4003b408548
Get it on Amazon
0