cultural strategy

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  • 5d2cef9adc88690063809e07
  • Book
  • Book
  • Douglas Cameron,Douglas Holt
  • account planning,brand building,category: book,conventions,cultural strategy,culture,for: senior strategist level,fundamentals,guide,ideology,innovation,tension,theory
  • 150352390214
  • 2

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

Douglas Cameron
Douglas Holt
•
2010
•
Book
account planning brand building category: book conventions cultural strategy culture for: senior strategist level fundamentals guide ideology innovation tension theory
5 years ago
5d2cef9adc88690063809e07
Amazon

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