Peter Field

Peter Field
  • 5c8ee282f07495001787e3ab
  • Single
  • Report
  • Les Binet,Peter Field
  • activation,brand building,category: report,channel strategy,effectiveness,evidence,fame,for: strategist level,fundamentals,roi
  • 161174284635
  • 1

The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies

Les Binet
Peter Field
•
Sep 2013
•
Report
activation brand building category: report channel strategy effectiveness evidence fame for: strategist level fundamentals roi
5 years ago
5c8ee282f07495001787e3ab
Link
  • 5cda0ab978885f0067fa43ff
  • Single
  • Report
  • Les Binet,Peter Field
  • activation,brand building,category: report,channel strategy,digital,effectiveness,evidence,measurement,media planning,roi
  • 156248789585
  • 1

Media in Focus: Marketing Effectiveness in the Digital Era

Les Binet
Peter Field
•
Jun 2017
•
Report
activation brand building category: report channel strategy digital effectiveness evidence measurement media planning roi
5 years ago
5cda0ab978885f0067fa43ff
Link